Post by b2cdatabase on Feb 7, 2024 6:50:10 GMT
Awareness of the seasonal nature of key phrases also allows you to determine the best time of the year for promotions and discounts on a given product. Examples of seasonality of key phrases An interesting tool in which we can check data on the seasonality of a key phrase is Google Trends. It allows you to check both when a keyword phrase has its season of popularity and to determine in which regions it is searched more or less often. This allows you to determine not only the moment to publish content related to a given phrase, but also indicate in which regions of the country it is worth running a local campaign. This tool is also helpful in checking the trends for upcoming phrases and topics that are gaining popularity. We can easily observe seasonality in the example of celebrities who have passed away.
In the week of their death, the phrase with the Phone Number List name of a celebrity they usually note their peak of interest. Below, seasonality based on the example of the phrase "Michael Jackson" has been measured since 2004, when Google Trends started collecting data. On June 25, 2009 (the day of the artist's death), the phrase "Michael Jackson" recorded a record of popularity that has never been repeated before or since. We can observe an almost identical situation with the recent death of Queen Elizabeth II. Her name was the most frequently typed into Google the week of her death. A happier example would be the phrase "Christmas carols", which peaks in popularity only in December, during the holiday season. This is related to the specificity of these songs, which in the vast majority of cases are played on holidays.
We have been observing a clear trend of increasing interest in this phrase since 2004 (the beginning of data collection by the tool) during the Christmas and New Year period. The chart clearly shows us the cyclical seasonality of the phrase "Christmas carols", which falls in December. During the rest of the year, there is little or no interest in the phrase. Google Trends in determining the seasonality of key phrases An amazing tool from the Mountaint View giant is Google Trends. It allows us to check at what time of the year a phrase reaches its peak of interest and is searched for most often by users. This is invaluable when selecting key phrases for positioning the domain we are working on. Google Trends offers the ability to check the seasonality of key phrases in several variants: from the beginning of data collection - 2004, the last 5 years, the last 90 days a year or by setting a non-standard day range from the creation of the tool to the present day.
In the week of their death, the phrase with the Phone Number List name of a celebrity they usually note their peak of interest. Below, seasonality based on the example of the phrase "Michael Jackson" has been measured since 2004, when Google Trends started collecting data. On June 25, 2009 (the day of the artist's death), the phrase "Michael Jackson" recorded a record of popularity that has never been repeated before or since. We can observe an almost identical situation with the recent death of Queen Elizabeth II. Her name was the most frequently typed into Google the week of her death. A happier example would be the phrase "Christmas carols", which peaks in popularity only in December, during the holiday season. This is related to the specificity of these songs, which in the vast majority of cases are played on holidays.
We have been observing a clear trend of increasing interest in this phrase since 2004 (the beginning of data collection by the tool) during the Christmas and New Year period. The chart clearly shows us the cyclical seasonality of the phrase "Christmas carols", which falls in December. During the rest of the year, there is little or no interest in the phrase. Google Trends in determining the seasonality of key phrases An amazing tool from the Mountaint View giant is Google Trends. It allows us to check at what time of the year a phrase reaches its peak of interest and is searched for most often by users. This is invaluable when selecting key phrases for positioning the domain we are working on. Google Trends offers the ability to check the seasonality of key phrases in several variants: from the beginning of data collection - 2004, the last 5 years, the last 90 days a year or by setting a non-standard day range from the creation of the tool to the present day.